Audience Research
To establish my target audience I have create a survey asking a few questions to find out about key aspects and to help me gain more research to help me in my film trailer.
After getting the responses from my survey, I analysed the results and this has given me an idea of what I can include in my trailer. I have shown my results through pie charts on slide share.
From my results It has helped me to build and audience profile, this will help me a lot through my process.
This is a audience profile of a typical member of our target audience for our trailer.
Our main desired target audience is non gender specific as the main male protagonist will act as sex appeal and attract a female target audience. And it will appeal to males also as there is a femme fatale who also is represented as having sex appeal, this exemplifies the Laura mulvey male gaze theory.
Typical target audience.
-Someone who enjoys intellectual pleasure from watching a film.
-Enjoys watching films and is a regular cinema goer.
-Likes a wide range of film genres.
-Is quite studious but relaxes by watching films.
-Fans of film Noir.
-Between the ages of 15- 35
Trailer certification
From my survey it helped me decided that my film target audience is to be between 15-35 years old. Therefore the film certification should be a 15. Still I felt more research into this was appropriate.
I have looked at quite a few trailers to find out what certification each of the films are to gather a better understanding of who my audience for our film trailer is for. Below are just a range of modern film noir films that I researched into.
- Drive- 18
- Blade Runner- 15
- Momento-15
- The Lookout-15
- Public Enemies-15
- Shutter island-15
- Double Idemnity- PG
- Gangsta Squad- 15
From this we have decided to make the certification for our film a 15, as this means that it will be more open to a wider audience also the story line will be better suited for this age and plus.
Box office figures
Looking at a few of the films I just previously stated I then researched into the Box office figures from these films to see which ones were popular. From the popular ones this could help us in creating our film trailer to see why it was so good and the use of different camera angles and the different affects created.
- Drive- total domestic gross - $35,060,689
- Shutter island- total domestic gross - $128,012,934
- Public enemies- total domestic gross - $97,104,669
These are the films that are and have been most influential to us so far. Looking at their total
domestic gross profit so far, suggests it's popularity and therefore the audience must like what
they see. F
Survey
We gave 30 people our synopsis, they were all 15-20 year olds so they are within our target market. This is a few of opinions;
· ‘’It is an interesting story, and it doesn’t give too much away.’’
· ‘’I like the fact that there isn’t too many characters.’’
· ‘’ I think it might be better if it was a theatrical trailer’’
· ‘’Quite confused as to what is the film is about.’’
We looked at the comments and took on board what people have said. We decided that we want our trailer to be a teaser and not a theatrical as we want our trailer to suggest mystery and create tension and curiosity, and don’t want to give too much of the story away so therefore we want our trailer to stay a teaser trailer. Also the fact you don’t really know what’s going on will make you want to find out therefore will make you want to go and see that film so therefore we believe that this is a good element to it.
Focus Group
Within our media studies class me and Ryan gained positive feedback on our initial synopsis pitch. All of the class agreed that they liked the idea of the audience being unaware of what the storyline was as it made them want to find out what is going on therefore they would have to go and see the film also this was this same as the amount of characters in our trailer, there is only 2 main protagonists and a few people like this. Our teacher liked the fact that the storyline was quite complex and made you think, but also the group liked the constant hints and reflections of the film noir style and conventions and we were praised by this. So we are happy with what we have so far also we will continue to develop it.