Empire magazine

Empire

We decided that our film magazine would be Empire. We researched and looked at various other film magazines and decided that Empire would be the best choice for our magazine. 
Empire firstly appealed to us as it had a male and female audience, with the figures from a 2013 survey results being 23% female and 57% male. Another thing concluded from this survey was the age it is sold to. 

• 15 to 24  -     34%
• 25-34      -    26.7%
• 35-44      -   21.4%

They sold most of their magazines to ages 15-24 years old, which comes under the age that we wanted to target our magazine at, so it's fits again. Also from research I found out the readership of Empire magazine, being 873,000 proving it to be a very popular magazine and one of the most well known film magazines. This again fit with who we wanted our magazine to be aimed it. 

Although our film trailer is and independent film we choose not to go for the film magazine sight and sound even though it is a more independent and British film magazine, we decided against it due to all these other factors we found during research.  Sight and sounds circulation as of 2012 was 22,616 where as Empire has a circulation of 160,067 so seeing the comparisons we have decided our film magazine to be Empire.